Welcome Co-learner
Discourses
Postgraduate courses
Strategic Planning & Marketing (MNM33)
Marketing in International Context (MKM26)
International & Global Marketing (MKM18)
Research Methods for Marketing (MKM13)
Undergraduate courses
Customer Relationship Marketing (MK282)
International Marketing (MK316)
Developments
Blog on luxury consumption
The changing face of luxury business
Luxury brands in recession: Developing a better luxury brand strategy
Luxury consumption: Gucci's response to recession
Managing luxury brands in recession
Luxury consumption: will it really be affected by recession?
Middle-aged consumers & conspicuous consumption
Discussions
Other interesting thoughts
Impulsive buying behaviour in recession
Valentine's Day as a marketing opportunity
Marketing practices in European Mid-sized firms
The readers' room
The 5 killer myths for any business
Asia - Pacific Journal of Marketing & logistics (Special issue on Emerging Paradigms in Indian Marketplace
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© Dr. Paurav Shukla 2004-2010.
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