Welcome Co-learner 

Discourses

• Postgraduate courses

• Strategic Planning & Marketing (MNM33)

• Marketing in International Context (MKM26)

• International & Global Marketing (MKM18)

• Research Methods for Marketing (MKM13)

• Undergraduate courses

• Customer Relationship Marketing (MK282)

• International Marketing (MK316)

Developments

• Blog on luxury consumption

• The changing face of luxury business

• Luxury brands in recession: Developing a better luxury brand strategy

• Luxury consumption: Gucci's response to recession

• Managing luxury brands in recession

• Luxury consumption: will it really be affected by recession?

• Middle-aged consumers & conspicuous consumption

Discussions 

• Other interesting thoughts

• Impulsive buying behaviour in recession

• Valentine's Day as a marketing opportunity

• Marketing practices in European Mid-sized firms

• The readers' room

• The 5 killer myths for any business

• Asia - Pacific Journal of Marketing & logistics (Special issue on Emerging Paradigms in Indian Marketplace